# Brand & Press

## Brand

### Logo

<figure><img src="/files/ig27u1SCUmtRnleeVGoJ" alt=""><figcaption></figcaption></figure>

At the core of Watt’s identity is our pictogram. A bold symbol of energy, with a form that nods to yield and flow.

Its shape represents the “W” of Watt and reflects what we stand for: compounding potential, amplified liquidity, and continuous flow.

The logo combines the pictogram with a clean wordmark set in Aeonik by CoType Foundry. Use them together or independently, depending on the context.

{% file src="/files/9cYuDy7HDGUAELGAqocX" %}

### Clearspace

<figure><img src="/files/r0bxiqwBULnE2hOsUBgM" alt=""><figcaption></figcaption></figure>

To ensure clarity and consistency, always give the Watt logo room to breathe.

Leave space around it equal to one arc from the pictogram. No other elements should enter this zone. When using the pictogram and wordmark together, keep 1.5× the arc between them for balance and clarity.

### Color Scheme

<figure><img src="/files/AVQn5ZxeW07KgCvruKsn" alt=""><figcaption></figcaption></figure>

Watt’s colors are chosen with intent. Bold, bright, unmistakable. Orange fuels the spark. Green signals growth. Together they pulse with clarity and purpose, built to power Watt.

* **Watt Orange #FF5500**&#x20;

  Pure energy. Motion. Ignition. A spark of intent across the interface.
* **Watt Green #14F195**

  Flow. Growth. Yield. The signal of what’s being generated.

## Media Kit

<figure><img src="/files/c5H2pr08x7w60Dhyn02O" alt=""><figcaption></figcaption></figure>

Let the work speak. These are the most representative visuals of what Watt Protocol does. From wrapping tokens and staking in pools to rewards and yield mechanics.

Use them in explainers, social posts, or articles that help tell the Watt story.

{% file src="/files/BcS8r0fYBZWbnCT4xq6m" %}


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